Founded in 2017, LUXULTING was created with one mission: taking luxury & lifestyle brands into the real estate market. Working exclusively as the brand partner, LUXULTING identifies, structures and nurtures the best business strategy to infuse brand DNA into real estate projects. The end result are extraordinary homes created for the most discerning brand lovers.
Helena Amaral Neto, founder and mentor of LUXULTING, combines business and finance experience with luxury branding expertise. After a successful career in investment banking at Chase Manhattan in London, and an entrepreneurial period as founder of an eco-design brand, Helena has been focused on the luxury market.
With over 20 years’ experience as a university lecturer, Helena teaches the highly regarded luxury management courses, as well as providing training to the branded project teams.
Growing fast, LUXULTING is more than a consulting brand. It’s the ideal brand partner with whom to explore the expanding branded real estate market.
Imagine living in an Armani/Casa residence in Cairo, or in a Karl Lagerfeld apartment in Lisbon – anyone who is a fan of the brand design will understand the appeal of these incredible homes. These are just two of the projects already launched where the brands partnered with LUXULTING.
Dubai is currently the largest market for branded real estate and where LUXULTING has several projects in the pipeline… stay tuned for more news.
Branded real estate really is a triple win strategy: for the brand, for the developer, and of course for the home owner – who becomes part of a very special community.
